Research on the Game Relationship and Behavior Optimization between Banks and Customers in the Omni-Channel Environment

In an omni-channel environment of banks, the information transmission between banks and customers is basis for decision-making on both sides. This dissertation analyzes characteristics signals sent at different stages proposes a game model bank–customer in environment. The explores types influence six parties’ action decisions. Building this model, genetic algorithm signaling developed. improves adaptability to bank’s through “selection–crossover–mutation” process. determines signal that brings greatest utility among multiple combinations. carried out by calculating choices made, resulting total utility. Finally, case study transformation Agricultural Bank China, illustrating validity research results relationship optimization. Overall, provides quantitative tool optimization two. It also reference how should manage customer relationships